How I Use ChatGPT for Blogging (hint: it’s not for writing)
I wrote this post — it’s 100% human.
Actually, I still write all of my articles. But it’s not because I’m anti-AI or anything like that.
It’s just, with AI writing, I still end up spending a lot of time adding in all the good stuff — like unique experiences and creatively incorrect grammar.
I end up editing a ton of the output.
I suppose I could improve this with better training and clearer AI instructions, but as you’ll see later (in use case #3), I still leverage AI for stuff way cooler than just a basic idea generator or generic blog writer.
So let’s wrap up this chit chat and get to it then!
Why I’m Using ChatGPT As a Blogger
I’m mainly using AI so I can keep up with trends and stay competitive. There are so many new tools and skills to be learned.
And if I don’t use them, I will fall behind.
For now, here’s why I’m using ChatGPT for blogging:
For topic ideation
For article drafting
To edit my brain dumps
To develop better offers
To fine-tune my content strategy
For better blog and branding clarity
Lately, I’ve been using ChatGPT a lot to help me fine-tune strategies, find clarity and grow more effectively.
And honestly, I’m impressed!
But it requires the right mindset and consistency.
Mindset Shift—ChatGPT Is a Personal Consultant
ChatGPT has quickly become more like a business partner/friend who I can bounce ideas off of.
I now have a full-time (free) brand and business consultant.
It remembers our conversations, pushes back when I need it to (especially if I tell it to) and offers relevant and custom suggestions.
And this is the core of my ChatGPT strategy for blogging — developing a real relationship (via frequent chats) that’s rich in context.
A basic prompt will give you a basic response.
But a specific prompt with ongoing context? Now that’s epic.
This is the future of blogging.
Using ChatGPT for Blogging (4 use cases)
“I’m leveraging ChatGPT for my blogs. It’s helping me find clarity, fine-tune content strategies and monetize more effectively.”
[Use Case #1] Branding + Monetization
I’ve been having a lot of blog-related conversations with ChatGPT.
Recently, I’ve been struggling with monetizing and growing. I found myself with unclear branding and a sporadic content strategy. And when I tested offers, all I got was crickets.
I was unclear about who my audience was and how to connect my content to a core offer.
So I turned to ChatGPT and started a conversation. I told it about my struggles and that I wanted to improve my branding and monetization efforts.
This is when the back-and-forth began. Together, we huddled and had some deep brainstorming sessions, providing feedback to each other and fine-tuning my issues and next moves.
I was surprised at the insights and clarity I got.
[Use Case #2] Technical Help
Sometimes, I have a super nuanced technical situation and Google does not cut it.
Recently, I needed to set up a subdomain on Squarespace for a blog from a main domaine I owned through GoDaddy, while keeping the main domain live on a separate Bubble site.
I could not for the life of me find a clear answer.
I kept getting stuck in a loop where articles told me to first set up a subdomain A record on GoDaddy. But that needed an IP address to point to, which I was supposed to get from Squarespace, who did not provide because the website was not live with subdomain yet, which I needed to first create…
Oof, you see my struggle? A classic catch-22.
Even after sifting through various blogs, community forums and emailing my host provider’s customer support directly, I could not solve my blogging woes.
Until I dumped this whole conundrum into ChatGPT.
Cleverly, it gave me a solution that no one else was providing.
Freaking brilliant!
So the next time you find yourself hitting your head against the proverbial wall with technical conundrums, ask ChatGPT for a hand.
[Use Case #3] Content Planning + Blog Growth
I’m also using ChatGPT my travel/lifestyle blog (check that site out here if you’re into that kind of thing).
My biggest problem for my travel site was sporadic content coverage and dwindling traffic.
During 2024, my traffic took some serious hits: Google algorithm updates, changing search behavior, rebranding hullabaloo — the works!
So after the dust settled, as I looked at what remained, I got to work on rebuilding.
I realized I had a lot of old content that wasn’t even that relevant anymore (productivity articles, music and art posts…I was definitely “exploratory” blogging early on).
I asked ChatGPT for some insights on how to build out authority in my travel sub niche (a pretty basic ask honestly).
I simply provided information about my top ranking posts, topics I’d written on and my core blog goals. Then I queried which new ideas I should focus on to build more topical authority and traffic.
And honestly, the advice was pretty solid! It gave me some great ideas and a springboard to work from. So I decided to implement the recommendations.
But I’m not just running with ChatGPT topics. I’m still verifying them (with some good old-fashioned keyword research):
Identify specific target keywords
Check the search volume for those keywords
Do a proper competitor and SERP analysis
Fine-tune the copywriting to be more on-brand
Explore more:
➤ Grow Your Blog to 10K Visitors
[Use Case #4] Turning Brain Dumps Into the Perfect Post
When I write, I usually outline the main structure and then just start brain dumping. For me, it’s a creative act that feels cathartic and intuitive — it’s very in the moment.
This is part of why I’m not using AI for writing.
But often, those brain dump sessions give me way too much fluff that’s not optimized for the modern blog reader. The core ideas are there, but it’s not structured well for ranking and performance.
That’s where ChatGPT comes in.
I can instruct it to reformat things, expand on ideas and clean it up for clarity while keeping the core tone, phrasing and voice.
And if the writing is research heavy with new concepts unfamiliar to me, I can jot down core findings and my take on them in a few sentences. Then, AI can again clean things up.
I’m finding this is a great way to leverage AI for speeding up my workflow.
How to Use ChatGPT for Blogs (7 tips)
1. Provide Lots of Rich Context
To it comes to using ChatGPT for blogging (and beyond), the more context the better.
It’s best to treat ChatGPT more like a partner — a personal consultant who you frequently speak with about blogging matters.
To put it another way, don’t expect magic from using ChatGPT occasionally without providing it key context like your goals, existing content, audience and more.
So I like have frequent and consistent conversations with ChatGPT. I’m constantly bouncing off ideas, asking for advice, adding details, sharing my other goals (even if they’re not directly tied to my blog).
I share things that I’ve tried that have worked and haven’t worked (like offers that flopped or never gained traction).
The more context, the better. Because all of these details start to compound.
And when I do finally ask ChatGPT for specific help (with writing a post or improving my content strategy, for example), the output feels so much better and more contextually relevant.
2. Give Data + Clear Instructions
ChatGPT doesn’t magically know what you want. Unless you’ve provided rich context about your goals, target audience, writing style and more, the response you get is likely to be generic.
And generic stuff — while decent and often true — doesn’t move the needle quite like it used to.
Why? Because a lot of the traditional blogging advice out there — while good — is more like the base-layer you’d put on before heading into the arctic. It’s important, but it’s not enough on its own.
Modern SEO and blogging needs to be customized, diverse in traffic and leveraging your brand and unique experiences.
All of this means one thing: for quality responses, ChatGPT needs more data. For example:
Give it a role (e.g., “You are a blogging expert in the __ niche.”)
Add your goals
Fully explain your current situation
Describe your ideal audience and competition
Give information about content style
Share your expectations and past struggles
3. Use Good Blogging Prompts for ChatGPT
Prompting is the art of giving an AI instructions for what you want it to do and how you want it to behave. It’s a modern creative skill.
And to use ChatGPT for blogging, learning how to prompt is sort of level one. It’s the foundations from which you can build off of, adding richer context and details as you move forward.
And if you’re struggling with formatting your prompt, try telling ChatGPT what you want and ask it to create a prompt for you, perfectly optimized for a large language model.
After all, it knows itself best.
To save time, here are some blogging prompts for inspiration:
-
"You are a [niche] blogging expert. Create a detailed blog post outline for the topic: [topic]; include compelling H2 and H3 heading subtopics to cover that will make the blog post comprehensive, competitive and extremely valuable for the reader Keep in mind that this blog post will be 1,500 words in length, so only include the most pertinent subtopics and information to cover."
"You are a content strategist specializing in [niche]. Create an SEO-optimized blog post outline on [topic] that follows a logical structure and includes internal linking opportunities."
"You are a professional blogger in [niche]. Generate an outline for a long-form blog post (which will be 2,000 words in length) on [topic], ensuring each section naturally leads to the next and keeps the reader fully engaged and curious."
-
"You are a blog content strategist for [niche]. Develop a comprehensive 3-month content plan that balances evergreen posts, trending topics, and SEO-friendly articles. Create a clear roadmap for how to implement this plan with key daily actions to take and weekly milestones to work towards."
"You are an SEO and blogging expert. Suggest a content strategy for a blog in [niche] that focuses on audience growth, authority building, and lead generation."
"You are a blogging coach. Provide a content roadmap for a beginner blogger in [niche], covering foundational topics, monetization strategies, and engagement techniques. Create a roadmap that a beginner blogger can use to get to 10K monthly visitors in 6 months or less."
-
"You are a creative blog strategist in the [niche] niche. Generate 50 unique and engaging blog post ideas that go beyond the obvious and create opportunities for the blog writer to add unique experiences and authority on the subject matter."
"You are an SEO-focused blogger. Provide a list of blog post ideas for [niche] that target long-tail BOFU keywords with high search intent."
"You are a blog content strategist specializing in viral content. Suggest 10 trending blog post ideas in [niche] that have high potential for social sharing."
4. Consider Training A Custom GPT
ChatGPT is getting pretty dang good at remembering context across different chats. This improves its responses and makes everything more personalized.
But to really take your conversations (and prompts) up a notch, training your own custom GPT is a smart move.
This way, you can add or upload custom guidelines, source files, data and information about your brand and content style.
You can learn more about creating your own GPT here.
(keep in mind that — at the time of writing this — you’ll need a Plus account to create custom GPTs)
5. Keep Up With New ChatGPT Features
Keeping up with AI feels like a full-time job. But you don’t need to know about every tool, new feature and trend.
Instead, it’s smarter to just focus on a few tools you like the most and play with new features as they roll out. For our purposes, that means ChatGPT.
Recently (as of January 2025), ChatGPT has been releasing some pretty exciting updates, including:
Canvas (for more editing control on document style responses)
Tasks (for automating to-do items and reminders)
Operator (to automate actual work on your computer — although this isn’t fully rolled out yet).
You could even consider adding advanced automation sequences using make.com or n8n (if you’re more technical).
Either way, 2025 is poised to be the year of agentic AI. So learning how to use these tools early on (for blogging) can give you a serious edge.
6. Remember to Check the Facts
AI — ChatGPT or otherwise — tends to hallucinate. That is, it makes stuff up. False facts, incorrect data, etcetera.
While it’s getting better, it’s still important that you step in and do the final edits, checking for clarity and accuracy.
As one creator notes (who, I cannot remember), AI works best at the beginning and the end. All the tedious middle stuff can be automated.
But what parts you automate depends on you, your niche and your preferences.
7. Find What Works Best for You
Everyone’s blog situation is different. Everyone is different.
For me, brain dumping about topics I have deep experience and passion for is easy and creative. But for someone else, this process could be painful or totally boring.
So to fully leverage AI, personalize it to your own use case(s) based on your needs and preferences.
The ultimate goal with AI is keep doing the stuff you love (your spark, the magic) and outsource the rest.
So think about what parts of the blogging process you like and hate, then figure out how ChatGPT can step in to make the bad parts better.
Later ✌️
Blogging may not be dead. But blogging without embracing new technology and trends? That may be (unless you’re purely passion blogging).
ChatGPT is giving us unprecedented productivity. We can speed up workflows, blog faster, and tap into inspiration when we’re in a rut.
I mainly use ChatGPT as a blogging assistant/partner. I share struggles, work through ideas and discover clarity.
Ultimately though, how you use ChatGPT is a personal choice. Keep doing the parts of blogging you love most and then outsource the rest.
Need help with modern blogging and Squarespace? Let me help save you months (maybe even years). Reach out here and let’s see if we can work together!
