How to Grow A Multi-Niche Blog (from actual experience)
I have a multi-niche blog.
It’s not this site though, it’s my other blog where I talk about travel, creativity, lifestyle and self development — lots of stuff. And the traffic is consistently growing, but I also made a lot of mistakes along the way.
So I’m here to show you exactly what I’m doing that’s working right now (so you can avoid my mistakes and grow quicker).
A multi-topic site isn’t for everyone, but if you’re like me, it’s a non-negotiable.
Now let’s do this!
Hey, just a quick heads up that some links in this post may be affiliate links. This is at no extra cost to you, but helps me keep the lights on. Thanks for your support!
What Is A Multi-Niche Blog?
A multi-niche blog is a site that covers multiple domains or niches, all under the same website domain.
I have a multi-topic blog because every pillar I talk about is an important part of my personal brand.
And I’ve always been this way — meandering passions and problems with creative focus.
Maybe you can relate.
But I’ve discovered how to blend my pursuits together and grow a personal brand that feels totally authentic and honest.
Pros of a Multi-Niche Blog
More content flexibility
More creative freedom
Increased opportunities
More topics — less creative ruts
More adaptable and resilient
You have a broader audience
You can differentiate easier
Cons of a Multi-Niche Blog
Slower growth
It can be confusing for readers and Google
Harder to rank and build topical authority
More difficult to organize
More advanced SEO required
Issues with brand identity and clarity
More complex content strategy
It can be overwhelming
Examples of Multi-Niche Blogs
Imperfect Idealist. She talks about travel, sustainability and running.
The Blonde Abroad. She’s a super popular travel blogger, but also talks about lifestyle, home decor, pregnancy, photography and more.
Dan Koe. Known for supporting a multi-niche approach, he talks about business, self monetization, the creator economy and more.
Helene in Between. She covers various lifestyle topics and travel.
Jef Quin. This is my other blog where I talk about travel, creativity, self development and carefree living.
How to Grow A Multi-Niche Blog (6 moves)
1. Grow One Niche At A Time
If you’re building a multi-niche blog, avoid building every niche all at once.
This leads to slower growth, creative burnout and blogging fatigue (it did for me, at least).
I started my site in June of 2022, but I didn’t hit 10K monthly visits until November 2023. This was (in part) because I was trying to cover too many topics all at once.
(although, I made a few more blogging mistakes too)
So I learned my lesson. Start with one niche and grow your authority there first. Expand when it makes sense.
2. Don’t go too Broad (+ make ‘bridges’)
A multi-niche blog works best when your different pillars are at least somewhat related. This is better for SEO, ranking and building real topical authority.
But it also just makes your life way easier:
Your content is more cohesive
Your branding is more intentional
Simpler organization
Easier to grow an email list
After I started deleting irrelevant posts (via 301 redirects), my traffic actually started to grow (without publishing new content). Put another way, having less low-quality, irrelevant posts increases your traffic.
Matt Diggity talks about this here.
So avoid going too broad and look for ways to connect your niches.
Imagine your niches are like islands, and they need to be connected by some bridges.
For example, three of my islands are travel, creativity and a carefree lifestyle. But I have a lot of bridge content, such as stress-free travel tips and how to travel like an artist.
So I’m multi-niche, but everything is still related. Choose niches that are connected and look for opportunities to bridge them.
This creates a strong interconnected content map and a more cohesive brand identity.
3. Be Extra Organized
“Organization is especially important for multi-niche blogs, which are naturally more complex.”
UX (user experience) is an important part of SEO and blogging success. And a confusing website that’s poorly organized doesn’t help.
So follow these simple tips to make sure your multi-niche blog is set up for so users have a good experience:
Clear navigation. Create separate dropdown blog categories for each of your niches.
Be intentional with promotions. Your audience is diverse, so general email popups and promotions won’t work as well.
Choose a good domain name. Avoid niche-specific names. Use your real name if you can — this is best for personal branding anyway.
Ask for feedback. Have strangers (not friends and family) review your site. X or community forums can work well here.
4. Speak to Your (sub)Audiences
My macro audience would be anyone who loves creativity, travel and the laid-back lifestyle (and how I blend those things together).
For example, both traveling artists or carefree digital nomads would probably enjoy most of my content all the same.
But someone who just finds my Tokyo travel articles may not interested in creative pursuits. They would be a micro audience — a smaller subset of my main audience — and I should write for them exclusively.
When growing a multi-niche blog, it helps to clearly define your different audiences so you can better organize your content and speak to their individual pain points and values.
Because readers of my carefree content will have totally different goals than someone reading a post on travel insurance.
So remember your (sub)audiences. And write for them.
Use your bridge content as a way to lightly introduce other topics they may be interested in.
5. Be Extra Patient
“Blogging takes time. Think in years, not in months.”
Growing a single niche blog takes a lot of patience and work as it is.
But growing a multi-niche blog requires even more content and time to build topical authority for each pillar.
Your attention will be split between multiple domains. So naturally, it can take longer to grow each category.
But stay the course and you’ll get there.
Manage your expectations and focus on checkpoints and milestones (not endpoints).
It’s a marathon, not a sprint.
6. Consider Multibranding
My personal brand is a multi-brand.
I have three different personal blogs (whoops!) — but each site represents one of my sub-brands:
quin jef — music
jef quin — travel/lifestyle
quin creativ — entrepreneurship
Earlier, I talked about the importance of not going too broad with your multi-niche blog. This is why.
I went too broad with my first site (and it didn’t work).
I used to talk about everything — blogging, travel, lifestyle, art, music — all in one place. It confused me, my audience and Google.
So I implemented a multibranding strategy.
If you’re like me and have niches that are just too different (i.e., no content bridges), then start with just one and make plans for multiple sites.
Once I did this, everything started growing and running smoother.
You can learn more about my multibranding approach here.
Later ✌️
Multi-niche websites are a great way to build your personal brand and expand your reach. But there are right and wrong ways to go about it.
Growing one pillar at a time and not going too broad are the two most important takeaways.
Beyond this, being extra organized with your navigation, defining your (sub)audiences and staying patient are crucial.
Everything I publish on my multi-topic site has a very specific purpose and is connected to my long-term vision and personal brand.
So stay intentional, be creative and, most importantly, have fun with it.
Blogging is an epic adventure and an awesome creative project. And there’s more than one way up the mountain.
FAQs
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Totally. But it’s important that your topics aren’t too different. For example, covering car repairs next to gardening tips might cause confusion for both your audience and Google. It’s important to make sure your topics are at least somewhat related. This helps build SEO authority and improves organization.
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Having a blog that covers multiple topics isn’t for everyone. It requires extra planning and a strategic approach. But if it matches your brand vision and goals, then it may be right for you. Consider starting with one niche at a time and branch out slowly.
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Absolutely! Any blog can be profitable if you create good content, understand marketing and pull the right levers.
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A good multi-niche blog will cover topics that are at least somewhat related. Travel and lifestyle is a popular example. But some other ideas include:
Art and music
Home and gardening or landscaping
Technology and education or online learning
Sustainability and wellness
